January 10th, 2018
Article Critique: Does Herzberg’s Motivation Theory Have staying Power?
Bassett-Jones, N. & Lloyd, G. C. (2005). Does Herzberg’s motivation theory have staying power? Journal of Management Development, 24(10), 929-943, doi:10.1108/02621710510627064
In this article, Bassett-Jones and Lloyd (2005) explore the concept of motivation of employees by evaluating whether Herzberg’s motivation theory is still applicable in the 21st century organisational context, where organisational structures have been transformed greatly. The authors proceed by offering a thesis statement, which, though not expressly stated, could be implied to be that Herzberg’s motivation theory still offers a plausible approach to motivating employees in the modern entities, since it provides for long-term intrinsic motivators as compared to short-term extrinsic sources of movement. As such, the authors seek to assess the “validity and efficacy [of Herzberg et al. work] when applied to the contemporary organisational situation” (p. 934). Such a thesis statement is presented in light of the changing concept of workplaces, where organizations are abandoning hierarchical organisational structures in favour of matrix and network structures that foster establishment of teams (Daft, Murphy & Willmott 2010, p. 116). The study does not however identify the research questions that it will seek to test through the data collected, adopting a descriptive, qualitative approach rather than a quantitative approach. Go to part 2 here.