Article critque – business process management

Bask, AH, Tinnila, M & Rajahonka, M 2010, Matching service strategies, business models and modular business processes, Business Process Management, vol. 16, no. 1, pp. 153-180.

Synopsis. In this study, Bask, Tinnila and Rajahonka (2010) assess effective service strategies and accompanying business models with supporting processes in the logistic industry through a case study. The study identifies the diversity in strategies used in logistic services at the strategic level and links such diversity to the type of business model and business processes that an entity utilizes. In conclusion, Bask, Tinnila and Rajahonka (2010) identify the importance of matching service strategy, models of business and business processes in ensuring effective and efficient production of services.

Critique. The study by Bask, Tinnila and Rajahonka (2010) presents a well-outlined link between strategy, model and processes, providing a case study to support their arguments. For instance, the authors utilize a framework, the SPA framework, supported in literature (e.g. Apte & Vepsäläinen 1993; Tinnilä & Vepsäläinen 1995; Kallio et al. 2001) to assess the strategic positioning of services in the logistic industry. The authors also support the propositions made in the article throughout by making references to relevant and current literature on the topic. Further, the authors identify areas for future research thus presenting a pointer to where future studies to explore the limitations in the study need to follow.

Reflection. The article presents information that corresponds to the week’s coverage. During the week, for instance, the importance and elements of business strategy and their link to business processes was discussed. The article reinforces such information by presenting ways and examples on linking business strategy, model and processes. The article does this by evaluating the strategies of logistic businesses at the corporate/group level, the business unit level and the functional level, and their link to the processes that the entity engages in at each level.

References

Apte, UM & Vepsäläinen, APJ 1993, ‘High tech or high touch? Efficient channel strategies for delivering financial services’, Journal of Strategic Information Systems, vol. 2, no. 1,pp. 39-54

Bask, AH, Tinnila, M & Rajahonka, M 2010, Matching service strategies, business models and modular business processes, Business Process Management, vol. 16, no. 1, pp. 153-180.

Kallio, J, Saarinen, T, Tinnilä, M. and Vepsäläinen, APJ 2001, ‘Measuring delivery process performance’, International Journal of Logistics Management, vol. 11, no. 1, pp. 75-87

Tinnilä M & Vepsäläinen, APJ 1995, ‘A model for strategic repositioning of service processes’, International Journal of Service Industry Management, vol. 6, no. 4, pp. 57-80.

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