Case study that addresses the following questions.
- What are key international success factors of these two companies in a changing global business environment?
- Do you think one company is more competitive than the other with respect to global reach? If so, why?
- Given the current economic downturn in North America and Europe, and the uncertain demand condition in emerging economies such as China and India, what are their future prospects in terms of internationalisation?
- If you are given the responsibility of managing one of these companies, what organisational and strategic changes you will be undertaking in order to make the company more competitive and profitable and why?