January 10th, 2018
Concept of Individualisation.
It is the shift from communal based relationships or inter-connectedness to self autonomy that is characterised by self dependency and even the style of thinking change from exclusively to individual. Proponents of this concept argue that it is geared towards achieving cognitive supremacy over social equality that can lead to generation of more sense of security. Hence this is driving force behind the concept.
Individualism tends to break from the traditional ways of thinking and deviate from the social norms through carving out one’s own ways not necessarily as our parents ways but doing things that sooth one’s lifestyle and ambitions. With the advent of globalisation in the early 90’s, the world has been reduced to a small globe that can fit in one’s hand through the internet and other advanced modes of communications. It is in view of this modernity and globalisation that the individualisation concept is even taken to higher grounds through the way people reason and do things. Traditional values like homogeneity have been replaced by individuals that are very different but they live their lives to the fullest and enjoying nice relation with their neighbours that are also individualistic in nature. In many modern cities nowadays there is integration of culture, races and even religion which are diverse and yet they co- exist together a thing that was not common not so a long time ago.
The influence of individualism on politics has not been small but has revolutionised the people’s way of thinking and derailed individuals’ conglomeration of thoughts and mode of doing of things from confinement of narrow approximations of democracy that does not give a lot of choice but gives a narrow window of opportunity. On the contrary, individualism offers an avenue to air ones grievances and opinions not through one politician on issues that are governing social development. All this points to one thing: political freedom. This has its inspirations from the need for a better life and not just increasing ones income. This is an aspiration among many and all work tirelessly towards achieving this freedom which is like a mirage because to many it may be but a notion that exist within the confinements of their minds. The problem with individualism is social exclusion and matters that pertain to poverty. Some theorists like Bourdieu argue that the only way out of poverty is through communal welfare a thing that individualism does not offer. But the communal argument is not valid in itself because it is made up of individuals who although may be perceived to be doing things in unison, are individualistic to the core but the society demands that we view some issues in certain way so as to subscribe to communism.
Individualism is a concept that exists as an inner understanding that we are individuals in a large community and there is no way one can remove an entity from the community since interdependence among people is something that cannot be avoided. This then points to the assumptions that individualism is a brainchild of communism that seeks to offer way to the individuals that do not want to ascribe to the traditional way of doing things but are seeking to follow their dreams which in most cases is viewed as a form of rebellion which in actual sense is a liberal way of living.
Berger, B & Berger, p., The war over the family. (Garden city and New York, Anchor press, 1983) p 36
Giddens, A., Politics, Sociology and Social Theory: Encounters with Classical and Contemporary Thought (Cambridge: Polity Press, 1995) p.37
Reijo, S., Everyday Information Practices: A Social Phenomenological Perspective,
(New York, Scarecrow Press, 2008) p.56
Ulrich, B., & Elizabeth, G, The normal Chaos of love. (Cambridge, Polite press, 1995) p108
Ulrich, B., & Elisabeth, G, Individualism. (New York: Sage Publications, 2002) p34
See Giddens, A, Sociology and Sociological Theory, p. 37
 Ulrich & Elizabeth, Individualism, p.34
See generally Giddens, Sociology and Sociological studies
Reijo, S, Very day Information practice, p.56