Key drivers of performance – Kohl versus JC Penny

  • —JC penny’s gross margin 30.2% in 2011 (JC Penny 2013). Industry gross margin in 2012 = 36.6 5 (The Retail Owner’s Institute 2013). =>JC underperforming
  • —Kohl’s outperforming JC Penny and above industry average
  • —Liquidity ratio fro industry 0.5 (Wikinvest 2013). – decrease towards holiday season due to increased stocking
  • Cost of sales – Kohl’s higher than expected but could be due to shift to address younger, hipper customer preferences

jc penny kohl

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