Key drivers of performance – Kohl versus JC Penny
- JC penny’s gross margin 30.2% in 2011 (JC Penny 2013). Industry gross margin in 2012 = 36.6 5 (The Retail Owner’s Institute 2013). =>JC underperforming
- Kohl’s outperforming JC Penny and above industry average
- Liquidity ratio fro industry 0.5 (Wikinvest 2013). – decrease towards holiday season due to increased stocking
- Cost of sales – Kohl’s higher than expected but could be due to shift to address younger, hipper customer preferences
Go to part eight here.