Online Marketing Opportunities Available to the Firm – recommendations

Following such findings, [company name] needs to enter into online marketing based on the following recommendations:

  1. The entity needs to establish a credible and trustworthy website backed by appropriate information systems that ensure security, performance, and reliability of the website.
  2. The entity needs to create effective delivery services to complement its online-based ordering systems.
  3. The entity needs to develop a social media strategy that allows it to shape the communications that occur online.


Expanding into online sales stands to benefit the entity in various ways. These include the potential to increase revenues, and reduce operation costs, thus enhance the entity’s profitability. Change to online marketing will affect the organization with respect to aspects such as product offerings and development of effective delivery systems. To benefit from such online marketing expansion, the entity will need to create a website that ensures security of customer information, and establish a social media strategy to shape the online communications about its offerings.


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