Panera bread Company – pursuing growth in weak economy.

Innovation allows companies  to perform better than their competitors in adverse economic times  and thus achieve sustainable growth. Panera Bread company is one such company where innovation can help it to survive in an increasingly competitive environment. Panera can create an innovative culture by using appropriate organizational designs,  and redefining its processes to allow greater innovation. The following paper addresses how the company can go about creating such systems and how developing innovative capacity can help it to win over competitors.

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