Proposal to Reorganize Staff and Hire Three New Positions

Persuasive language could help one win over various stakeholders to ones proposal. Murphy (2001) defines persuasion as “an interactive process through which a given message alters an individual’s perspective by changing the knowledge, beliefs, or interests that underlie that perspective” (676). Accordingly, a persuasive text is that which is structured to influence the reader’s beliefs and present new perspectives that are aligned to the reader’s current knowledge (Murphy, 2001; Kardash & Scholes, 1995). In this section, this paper discusses the persuasive method that was used in the proposal presented in the first part.

Understanding the means through which a peace of text creates persuasion is important in developing persuasive proposal. According to Aristotle, persuasion is generated by either artistic or non-artistic proofs or arguments presented in written text or spoken word (as cited din Murphy, 2001, pp.677-678). Artistic proofs is that evidence that is created by the author while non-artistic proof is the evidence such as laws that supports the arguments the author advances (Murphy, 2001). While non-artistic is found in many forms of writings, artistic proofs is only present in those writings and speech that appeal to the audience’s beliefs and knowledge (Murphy, 2001). Such an appealing message is characterized by aspects such aspects as an argument that presents a claim, evidence and warrant; the content of the argument, comprehensibility and credibility (Murphy, 2001; Macagno & Walton, 2010).

The proposal presented provides such aspects of persuasive argument. Firstly, the proposal presents a claim, backs the claim with evidence then provides the warrant or need for the action suggested. In the proposal, the claim is that current staff organization of (BNB Healthcare) is not appropriate to lead it to sustainable growth. This is evidenced by the presentation of procedures currently existing that e.g. use of paper documentation that leads to inefficiency. Further evidence is provided in arguments detailing positive impact that adoption of electronic documentation has of improving efficiency. Through such evidence a need is established by the argument of the necessity to restructure organization to capture opportunities presented by the adoption of electronic documentation. This leads to the proposal to reorganize staff and hire three new positions that will provide necessary support for the efficiency and effectiveness of electronic documentation process.

The second aspect of content is also covered in the proposal. First the proposal contrasts the opposing trend of physician scarcity with the patient’s need for better quality services. On establishing this contrast, the proposal identifies the opportunity that (BNB Healthcare) can use to address this gap of needing quality care yet having a shortage of providers of such care. By presenting its arguments in a logical sequence, in a simple format, the proposal also addresses the aspect of comprehensibility. For instance, after providing a general introduction, the proposal proceeds to narrow down these aspects to the ones relevant to (BNB Healthcare) then identifies the solutions that would better address the aspects identified. Finally, the proposal’s credibility arises from its support of arguments advanced with appropriate literature. Through this act, the proposal provides an opportunity for the reader to verify the arguments presented from independent sources.

Understanding the means through which text or speech results in persuasion is critical to the development of a sound persuasive proposal. This section evaluated the method of persuasion that was used in the proposal presented in the first section. The persuasive proposal was developed through an argument structure that was based on a claim, evidence and warrant, with arguments present in a coherent manner to make them comprehensible to the audience. Further, by providing support for the claims made from independent sources, the proposal offers an opportunity to the audience to verify these claims thus enhances its credibility.


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