Strategic Management – business simulation

This paper presents an analytical report  of a business simulation to develop a strategic plan that  achieves the firm’s objectives and mission. in the report, the company’s final cumulative balanced scorecard, income statement, and balance sheet are presented,  generic competitive strategy suited for the company discussed and competitors’ strengths, weaknesses, and strategies provided. Further, the paper compares the selected strategy using the  the fit test,  the competitive advantage test, and the performance test

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