strengths and weaknesses of the innovation strategy adopted by an energy company in the pursuit of competitive advantage in the volatile business environment

Strengths and weaknesses of the innovation strategy adopted by an energy company in the pursuit of competitive advantage in the volatile business environment of 2014.

Analyse the challenges faced by the company during the process of designing and implementing an effective innovation strategy within the company.
Examine how new innovations developed by the business are responding to the changing needs of an increasingly global business environment.
Critically examine the impact of the innovation strategy has on new product development within the company, the competitive advantage of the business and the future growth strategy.

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