Twitter as a communication tool for businesses

Twitter has offered a way for companies to interact with their customers. in this paper, an opinion is presented on whether twitter’s 140 character limit for tweet is a barrier in effective communication. Secondly, the kind of message for which twitter would be an appropriate channel are discussed. Further, an explanation on how twitter can improve Communication within an Organization is presented. Finally, an analysis of tweets of competing companies is provided to assess what the companies are attempting to communicate with their tweets, whether the tweets tend to be public or intended for individual and the proportions of their tweets that are retweets. From such analysis, a conclusion will be provided on whether such companies are social media oriented.

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