Use of SWOT Analysis to Align Training Activities with Business Strategies and Goals

Analysis of an organization’s strengths and weaknesses and the opportunities and threats presented by the environment may help align training activities with business strategies and goals. The evaluation of the internal environment of the companies in the case studies – PPH and PHG – for instance has helped the management identify the necessary work-life needs of its workforce. The employment of mothers in the corporate office and the increasing occurrence of family-entangled workforce in the organization has necessitated establishment of flexible arrangements that generate employee satisfaction.

For effectiveness of the work-life balance programs such as those established by the case study companies various strengths needs to be inherent in the company. Such include a sound technology network that provides high data security and integrity. Since work may be undertaken out of the organizations’ environment; checks to prevent unauthorized access must be in place. A leadership approach that allows employee empowerment must also be in place to ensure self-discipline while working out of office. For shift-work arrangements the staff needed for optimal functioning must be availed to ensure the quality of service is not lowered. Absence of these characteristics may mean that establishment of pronounced work-life balance programs would pose a threat to the organization’s performance.

To mitigate such threats well conducted SWOT analysis would help determine areas where aspects such as training may be needed. Analysis of internal environment would for instance help identify the resources that can be provided within the organization and those that are to be outsourced. Programs that involve technological and procedural changes necessitating employee retraining may not be adequately performed internally. In such a scenario comparing the different providers against their ability to deliver the required training is vital.


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Kisilevitz, M. & Bedington, T. (2009). Managing work-life balance programs in a down economy. Benefits and Compensation Digest, Dec. 2009. Retrieved June 03, 2010, from


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