Walmart’s communication strategy – Campaign Evaluation

The campaign success will be evaluated on a quarterly basis against the set objectives. During the first quarter, it is estimated that same store sales will have flattened against those of the corresponding period. The second quarter is expected to usher a positive same stores sales level with a 0.8% half year positive result.


Increasing competitiveness necessitates companies to institute innovative ways to retain their customer base and attract new ones. This paper evaluated a promotion plan that would help Wal-Mart improve its declining same-store sales in the U.S. Critical aspects of the plan include advertisements that showcase the stores focus on providing value for the customer’s money and variety offered. To evaluate the success of the program, it is estimated that the plan should lead to same store sales equaling those of the corresponding period in the previous year by the first quarter, exceeding such corresponding sales by 0.8% in the second quarter and by 2.0 % in the fourth quarter.


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